So I would like to preface this with a little history on my relationship with Apple. After college I got my first Power Book, and it was amazing! It was my first step into total conversion, even rebirth of belief about what a computer should be capable of, and what it is capable of! I was used to a PC and the pains of crashing, slow processing and your typical viruses. It seemed as if every year my PC needed a doctor’s appointment.

I am a photographer and graphic and web designer, and I need a machine that works the way I do, with precision, determination and generally like a WORK HORSE!

After running my PowerBook for ten years I was faced with an issue on the hard drive not responding. I went to Apple to see what they could do, and since it was such an old computer we (the consultant and I) came to the ultimate decision that it didn’t owe me anything, I had gotten everything out of it I could and the best option at that point was to upgrade to the Macbook Pro

I was excited about this new machine and how it would allow me to progress in my work, so I jumped in like an excited child into the ball pen at McDonald’s! I brought both my new and old laptops home, and was getting myself acclimated to the new system. While I was working on the new machine, I was also playing around with the old one in an effort to pull information from it, as no one wants to lose what they have on their old computer. Low and behold, my old PowerBook started up! It was a miracle and I contemplated returning the new machine, but this new piece of equipment was so beautiful and extremely fast. I just couldn’t let it go! From a cost analysis standpoint, the amount of time the new Mac was able to save me would essentially be a pay raise on the time I lost from outdated technology. But in any case it’s always good to have two machines… best to have a backup for anything that is important in life (including my work!).

In addition to the two Mac laptops I now had, I decided to purchase an old tower from the AJC where I was working. Because oddly they were transitioning away from Apple, the first in what I consider many of the AJC’s BAD decisions. But in any case it worked out cause I now had another machine to use for backup needs. It was a Mac G4 dual 500 that needed a little tender loving care, i.e. a new hard drive, memory and a few other updates. But luckily I had a good friend, and Apple tech from the AJC that pimped the machine.

From this point, we then added the Time Capsule as storage was going to be a MUST! With the Time Capsule I was able to network all the computers in the house in addition to utilizing a 2.5 terabytes of wireless external storage while at home or in my office. A beautiful thing!

But this is not it! Both my wife and I have iPhones as well. Monica started with the first generation iPhone (I was unsure about it, as anyone would be with the first model of any product), so we tested it out. It was awesome! It wasn’t long before I got one myself. And of course we have both since upgraded to newer versions.

The Apple obsession doesn’t end there, I decided to turn it into a cool collection of Mac products. I was able to barter for an old school iMac lamp shade. We had to upgrade it with a WiFi card, yes it’s that old! But once we installed that, this puppy is another great machine we use in our kitchen and sometimes living room where we can access iTunes from the Time Capsule, and surf the web for recipes and anything we have questions about!

And the history continues as we just purchased a new 13” MacBook Pro for Monica a few months ago! So currently we own 3 Mac Laptops, one tower, one old school iMac, and two iPhones. I know we aren’t the only ones with this many Apple products, but its become like an obsession, and a true collection of amazing products.

Anyway, the point of this post is coming I promise! My wife and I have truly become loyal customers of Apple, and when you develop that kind of investment into a company there is a relationship that builds. And both sides need to invest at least somewhat equally into that relationship!

So, when my MacBook’s logic board pooped out on me a second time (this computer is only 2 years old), I immediately went to Apple with a high expectation of quality service. As many of you may already know, you have to schedule an appointment to work with the “Geniuses” in the Apple store and I did exactly that. And as I predicted, they diagnosed the computer and the Logic Board was done. Now I worked this computer hard as I have with all of my Mac’s and it was plausible that I could have just run it out. 80 hours a week is not a rare expectation of time spent on this computer. But a resolution needed to be found, as this is my work we were talking about.

Initially I was being quoted for service on the MacBook to be about $400 to $500 to transfer the data and replace the logic board. I was prepared to do this as what are my options really? I have to have this computer for work!? Well I started to think about this and how much money we have already invested in Apple and all their products and the fact that it has to be a give and take situation! So I continued to discuss the issue with the consultants at the store and we came to the conclusion that I might get a little further with the Apple Care Customer Relations. So I sat in the store and called Apple Care Customer Relations and was on the phone with them for about an hour. I spoke with one girl, who like all the employees of Apple, was super genuine and as sweet as the next. Always understanding and trying to do all they can to help make the situation right.

I think Apple does a spectacular job when it comes to hiring highly trained, qualified, passionate about mac, people who are there to help you. They genuinely care about you and that you leave satisfied. If one person was not able to help me, the service did not stop there. That person would direct me to another person who had more power and vise versa. Eventually after dealing with 3 people and 2 hours total time invested, I was able to save myself $500 and re-instill my faith in APPLE because they were giving me a 100% warranty on the product.

They decided the right thing to do was to provide me service under warranty, and so they were going to be sending me a box with instructions to ship my Macbook to them! I was surprised just how nice the box was with detailed instructions on how to place the computer into the box. It came with pre cut tape and custom sized padding to hold the computer. For a minute I almost thought the box would make for a great new brief case but I felt the cardboard was a bit less to be desired, lol.

I connected with Gary Dailey, of Daystar Technology, who migrated the data to Monica’s computer as I would need a computer to work on in the meantime.

I shipped the computer with full details about what needed to be fixed and not only did they fix those necessary things, they did more! And at no cost to me, but a little time!

Check out this wrap sheet of issues that they resolved! No questions, just fix it up and get it back to the customer!

If you are still on a PC, it is my personal experience and professional recommendation you switch to Apple. You will understand why, only after you do so. Here is a quote from the biography of Steve Jobs that I am presently reading. Apply to this theory, the amount of times your PC has crashed, not booted up, blue screened, gotten a virus, froze up or just broke. Imagine the lives we could save in time!

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